The challenge
Reframe Artis, Amsterdam’s zoo, as a place where nature and art meet. The goal was to reveal the hidden beauty and intelligence of the natural world, and to encourage visitors to see familiar animals, and even the zoo itself, with fresh eyes.

The strategy
We took Picasso’s Bull’s Head as our starting point, showing how natural forms can be reimagined through an artist’s eyes. We treated the zoo not just as a conservation space, but as a living gallery where every animal and enclosure invites discovery and wonder.

The solution
We developed a campaign that turns the zoo’s animals and environments into playful, artistic compositions, starting with the Picasso-inspired bull and expanding across the entire zoo. The result is a campaign that sparks curiosity and brings science, art and nature together.